The NoMad Hotel
by Yale Breslin in Travel on 26 April 2012
You know a neighborhood has made it in New York when it receives its own abbreviated nickname. The latest addition to the map is NoMad—short for North of Madison Square Park—which is also fittingly the name of Andrew Zobler’s newest lifestyle hotel. Zobler, who is also responsible for the Ace Hotel across the street, was initially drawn to the distinct architecture along that section of Broadway. While the Ace set the neighborhood in a thrilling new direction, Zobler set his sights on the preserved facade of the NoMad to create something entirely new. “The challenge from an overall perspective was that we didn’t want to do anything that was duplicative of The Ace—we wanted to compliment it,” he says. “That was the impetus for going with something that felt more luxury, more European and more romantic.” Using the Beaux-Arts style facade of the newly opened NoMad Hotel as inspiration for the interior, Zobler tapped French architect Jacques Garcia to complete his vision.